Last year, gay rights groups in the United States chose this as one of the Jamaican products to boycott. Meantime, we don’t know anybody who drinks this local product, locally. Everyone drinks Appleton Special but getting advanced in years means we can appreciate that overproof rum, which, while it may be a lot stronger, still leaves you with a much cleaner hangover in the morning. But then, none of us looks this suave either…
This ad (one of several) was created by San Francisco Ad agency Plan B in 2005 having been filmed in Kingston over the course of a week. The ads never made it to air but soon after they were completed they were leaked to YouTube and Red Stripe got some of the best advertising they never really had to pay for.
This clip was shot on 8mm (in one take) at the very un-commercial Killamanjaro Studio in Kingston. If you look close you will see the likes of Paul Elliot, LA Lewis (he’s in everything anyway) and Youthman Promotions.
While we’re sorry these never made it to air, perhaps the lyrics in the clip “war a gwan so mi nah go down deh” may not have been exactly what Red Stripe had in mind.