Brazilian ad agency Almapbbdo got a Gatorade campaign and did this. Featuring Little Pele, Jordan and Ali.
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
See them HERE
First footage. First linkage. First, First First!
So, after four weeks of wild entertainment at Kingston’s best kept secret, Thursday Night at the Fights, those who’ve been following the scores know that reigning champion Leo has been hard pressed to find a challenger. After he punched the chicken foot soup out of his last opponent a few weeks ago it appeared for a while that nobody seemed up to the task…until last night.
Enter Kong. A dangerous looking character with blood in his eyes, arriving by SUV and quickly escorted into the square by his ‘trainer’ at approximately 12:15 am.
The usual spectators suddenly found themselves scrambling for a better view as hundreds more caught word of the challenge and hurriedly made their way to ringside. Although Thursday Night at the Fights is never poorly attended, this was by far the largest turnout. People climbed higher up into trees and onto roofs as Leo’s crew started to make their way (with Vegas-like fanfare) through the thick crowd via the empty land to the back.
Wads of money appeared as the contenders’ respective camps haggled over the prize money, which had now reached a purse of J$40,000.
Kingston, 2 am
Saw these lunatics on the way back from the fights on Friday morning after the champ sent Kong to the hospital. I wonder what would happen to your arms if you accidentally roll down a hill?