Brazilian ad agency Almapbbdo got a Gatorade campaign and did this. Featuring Little Pele, Jordan and Ali.

First footage. First linkage. First, First First!
Tivoli…you large.

You’ve seen the photographs and read the background. Now here’s the video.

So, after four weeks of wild entertainment at Kingston’s best kept secret, Thursday Night at the Fights, those who’ve been following the scores know that reigning champion Leo has been hard pressed to find a challenger.

Kingston, 2 am
Saw these lunatics on the way back from the fights on Friday morning after the champ sent Kong to the hospital.

Photography by Peter Dean Rickards

On a Thursday Night in the middle of the concrete jungle, the Lions come out to play. Already notorious for its garrison politics, this particular downtown community cements its reputation by adding brute sport to its list of attributes. Unyielding to outside authority, its proud residents are often misunderstood by outsiders […]